The
journal

featured musings

    What is a brand? Branding. Brand identity. Invest in your brand. If you’re a business owner, you’ve probably heard these buzzword phrases and terms before. But beyond the hype and trendy phrasing, what do they actually mean? More importantly, what is a brand in the first place? To understand all of these terms […]

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The
journal

featured musings

    What is Brand Positioning? No matter your business size, whether you’re an international house-hold name like Nike, or a solopreneur with an Etsy business, creating a brand positioning strategy is a crucial part of growing your business. Whether you’re planning a rebrand or taking steps to develop your visual brand identity, prioritize time […]

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The
journal

featured musings

    We’ve discussed the importance of visual brand identity and how it helps to establish trust, brand equity, and recognition with consumers. But below the surface layer of visual design elements, slogans, and tag lines, there is a deeper, more subtle, and subversive brand trait that is vitally important in establishing a relationship with […]

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The
journal

featured musings

    The importance of having a website for your brand or business is pretty much non-negotiable in 2020. Yet, the process of building a website (let alone a great one) can feel really daunting if you’ve never done it before. How and where do you even begin? As a website designer myself, I always […]

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The
journal

featured musings

    Rebranding your business might just be one of the best decisions you could ever make. With the right rebrand checklist to help you pivot, you could dramatically improve your brand awareness, drive sales, and increase revenue. World-class brands such as Airbnb, Mastercard, and Dropbox have proven the power of a brand touch-up! Whether […]

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The
journal

featured musings

    Today, I want to show you some brand kit examples to inspire you as you work on building your own brand identity! Having an excellent, comprehensive brand identity kit is one of the best investments you can make for your business. For instance: when you read the word “Google,” what comes to mind? […]

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The
journal

featured musings

    If you know me, you know I believe that brand identity is about more than just coming up with a cool logo or catchphrase. A good brand identity is a reflection of your values, purpose, and personality. There are six essential elements of brand identity that help encapsulate these attributes of your brand […]

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The
journal

featured musings

    I might be a little biased, but I truly believe that brand identity is one of the most valuable assets of any business. One of my favorite aspects of my career is getting to help businesses tell their visual story. I find that once you start unpacking a brand identity, you discover so […]

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The
journal

featured musings

    Whether you’re diving into the branding process for the first time or rebranding a more established business; creating your brand aesthetic is an essential first step in the process. This is the step that will ensure that you build a brand that truly represents you and your purpose behind your business.  What is […]

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The
journal

featured musings

    Today I’m talking about the top 5 questions to ask yourself when choosing a brand designer. If you know me at all, you know my philosophy on the branding process is that design work shouldn’t be done until later in the process. Before designing the visual elements of your brand, you need to […]

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