Today, I want to show you some brand kit examples to inspire you as you work on building your own brand identity! Having an excellent, comprehensive brand identity kit is one of the best investments you can make for your business.

For instance: when you read the word “Google,” what comes to mind? It is very likely that you can immediately picture their logo, font, brand colors, and maybe even one of their signature phrases: “I’m feeling lucky!” More than that, the mention of Google probably reminds you of its convenience and necessity in your life. Maybe it reminds you of late nights researching for school assignments or scouring the web when you were looking to buy your first home. 

Google’s branding is iconic, and the company has intentionally crafted their brand identity over time to achieve this. They have mastered what every business aims for in branding: one that is instantly recognizable. I mean, I didn’t even have to show you any of their visual branding elements for you to be able to picture what I’m talking about!

Before we jump into looking at more successful brand kit examples, I highly recommend checking out my posts on why brand identity matters and what elements go into a brand identity if you haven’t yet. This way, you’ll be caught up to speed and ready to find some brand identity inspiration!

What is a brand kit?

You may be thinking, “I’d love to look at brand kit examples, but first of all, what is a brand kit?” 

Great question! A brand kit is the resource that goes over all the details of your brand identity in one place. It contains the important visual elements of your brand, such as your logo(s), font(s), color palette, and branded imagery. 

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This resource should also include explanations on where and how to use your brand identity elements. Think of it as your brand’s own personal rulebook. For example, you may have one, main iteration of your logo that you use for most branding efforts, but may also have a smaller, more simplified version of the logo that you use in other places. A good brand identity kit will provide both a main logo and sub logo and will help you know where it’s appropriate to incorporate each one.

What’s the difference between a brand identity kit and brand guidelines?

When looking at brand kit examples, the phrases “brand kit” and “brand guidelines” can be used interchangeably. So, is there a difference between the two? 

As I mentioned before, your brand identity kit focuses on the visual assets of your brand. On the other hand, brand guidelines, which are also known as brand style guides, are about how you want to communicate your brand as a whole. These guidelines don’t just apply to your brand’s visual elements, but also the written and verbal ones, too. You can even have brand guidelines for face-to-face, in-person client experiences! 

A brand kit and brand guidelines do work hand-in-hand. After all, to have a powerful, easily recognizable brand, you have to use the elements in your brand kit with consistency. A style guide will help you do that. In fact, as a brand designer and strategist myself, I’ve included a brand style guide in all of my ready-made brand kits, because I think it’s such a helpful tool for establishing a solid brand identity. 

Comprehensive brand kit examples

Let’s take a look at some comprehensive brand kit examples to give you some inspiration as you develop your own brand identity. These brand kit examples exemplify what every business’ brand identity needs, even just for a rebrand! 

In designing each of these unique brand kits, I wanted to make sure that whoever purchases them would have everything they need for a complete brand identity. So, these kits include all the essential elements of brand identity, including logos, fonts, color schemes, style guides, (and more.)

Aesthetic-wise, whether you’re wanting a chic, modern vibe or a dainty and feminine feel for your brand, one of these brand kit examples will surely connect with you!

#1 – Foushee

 

 

Foushee is for brands that are warm, stylish, youthful, and bold. This brand kit utilizes rich, desert tones and sophisticated typography to create an exciting and inviting look. 

#2 – Mulberry

 

 

I absolutely loved designing this brand kit! Mulberry creates a brand identity that is minimal, approachable, discerning, and natural. Its earthy color palette and simple typography make this brand kit a gorgeous option for minimalists!

#3 – Eliza Grove

 

 

Next on the list of brand kit examples is Eliza Grove. With this one, your brand will be ethereal, peaceful, dainty, and subtle. The pastel hues of this color palette and script accents to the typography give this brand identity kit such a personable, graceful feel. 

#4 – Mitchell Floyd

 

 

Mitchell Floyd is for brands wanting an aesthetic that is editorial, masculine, modern, and chic. I designed this brand kit around a monochrome color scheme for the ultimate classy look. 

#5 – Roseneath

 

 

This beautiful brand kit is for brands embracing all that is feminine, gentle, clean, and sleek. Roseneath has an understated, elegant aesthetic that feels quite regal!

You’ve seen the brand kit examples, so now what?

Now that you’ve seen these gorgeous, polished brand kit examples covering many different brand identity types, it’s time to get dreaming! Which brand kit(s) inspired you the most? What elements were you drawn to? Write your answers down and keep them in mind as you create your own brand identity.

Also, don’t forget: the brand kit examples I shared with you above are available for purchase in limited quantities! If you’re wanting to rebrand your business or start your new business off right, these brand kits are a great, affordable option for you. You can have a complete, ready-to-go brand made just for you for under a thousand dollars. If you’re interested in any of these brand kits, let me know!

Ciao,

Jordan