The
journal

featured musings

    What is Brand Positioning? No matter your business size, whether you’re an international house-hold name like Nike, or a solopreneur with an Etsy business, creating a brand positioning strategy is a crucial part of growing your business. Whether you’re planning a rebrand or taking steps to develop your visual brand identity, prioritize time […]

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The
journal

featured musings

    We’ve discussed the importance of visual brand identity and how it helps to establish trust, brand equity, and recognition with consumers. But below the surface layer of visual design elements, slogans, and tag lines, there is a deeper, more subtle, and subversive brand trait that is vitally important in establishing a relationship with […]

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The
journal

featured musings

    If you know me, you know I believe that brand identity is about more than just coming up with a cool logo or catchphrase. A good brand identity is a reflection of your values, purpose, and personality. There are six essential elements of brand identity that help encapsulate these attributes of your brand […]

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The
journal

featured musings

    I might be a little biased, but I truly believe that brand identity is one of the most valuable assets of any business. One of my favorite aspects of my career is getting to help businesses tell their visual story. I find that once you start unpacking a brand identity, you discover so […]

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The
journal

featured musings

    Whether you’re diving into the branding process for the first time or rebranding a more established business; creating your brand aesthetic is an essential first step in the process. This is the step that will ensure that you build a brand that truly represents you and your purpose behind your business.  What is […]

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The
journal

featured musings

    As a brand strategist, I’ve had many conversations over the years with clients who weren’t really sure what branding even is and why it’s needed. With so many differing ideas out there about how to run your business, it may feel difficult or confusing to know what to believe when it comes to […]

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The
journal

featured musings

    Branding trends changed a lot throughout the last decade, especially as technological growth exploded. Rather than getting lost reminiscing about the past decade, I want to focus on the present and the future of branding and brand strategy. It’s time to get grounded, to create solid brands and businesses that are built to […]

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The
journal

featured musings

I’m so excited to introduce you to a new rebrand that we have just launched, Carbon & Co! Rachel of Carbon & Co. was such a special and fun client to work with because we went to college together! We have seen each other’s business’ start and grow and in turn have been able to […]

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The
journal

featured musings

    It’s no secret I’m obsessed with all things branding and brand strategy. However, I know that, when you’re not familiar with it, the branding process can feel overwhelming. Even the phrase “branding process” may sound incredibly abstract and vague. The good news is that it actually doesn’t have to be super complicated if […]

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The
journal

featured musings

    As a brand strategist, I love to ask my clients what their “why” is in their business. This question may sound cheesy or obvious, but your answer is actually crucial to developing your brand. In fact, your whole brand is born out of knowing your “why.”  Finding your “why” in your business is […]

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