The
journal

featured musings

    We’ve discussed the importance of visual brand identity and how it helps to establish trust, brand equity, and recognition with consumers. But below the surface layer of visual design elements, slogans, and tag lines, there is a deeper, more subtle, and subversive brand trait that is vitally important in establishing a relationship with […]

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The
journal

featured musings

    The importance of having a website for your brand or business is pretty much non-negotiable in 2020. Yet, the process of building a website (let alone a great one) can feel really daunting if you’ve never done it before. How and where do you even begin? As a website designer myself, I always […]

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The
journal

featured musings

    Today I’m talking about the top 5 questions to ask yourself when choosing a brand designer. If you know me at all, you know my philosophy on the branding process is that design work shouldn’t be done until later in the process. Before designing the visual elements of your brand, you need to […]

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The
journal

featured musings

    As a brand strategist, I’ve had many conversations over the years with clients who weren’t really sure what branding even is and why it’s needed. With so many differing ideas out there about how to run your business, it may feel difficult or confusing to know what to believe when it comes to […]

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The
journal

featured musings

    Branding trends changed a lot throughout the last decade, especially as technological growth exploded. Rather than getting lost reminiscing about the past decade, I want to focus on the present and the future of branding and brand strategy. It’s time to get grounded, to create solid brands and businesses that are built to […]

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