The
journal

featured musings

    Today I’m talking about the top 5 questions to ask yourself when choosing a brand designer. If you know me at all, you know my philosophy on the branding process is that design work shouldn’t be done until later in the process. Before designing the visual elements of your brand, you need to […]

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The
journal

featured musings

    I’ve found that many people tend to think of a company’s brand as simply its logo or signature catchphrase. However, there’s much more to a brand than that. A logo on its own is like skin without bones: there’s nothing to sustain it.  Your brand is actually about communicating the core of who you […]

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