The
journal

featured musings

    As a brand strategist, I’ve had many conversations over the years with clients who weren’t really sure what branding even is and why it’s needed. With so many differing ideas out there about how to run your business, it may feel difficult or confusing to know what to believe when it comes to […]

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The
journal

featured musings

    Branding trends changed a lot throughout the last decade, especially as technological growth exploded. Rather than getting lost reminiscing about the past decade, I want to focus on the present and the future of branding and brand strategy. It’s time to get grounded, to create solid brands and businesses that are built to […]

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The
journal

featured musings

    It’s no secret I’m obsessed with all things branding and brand strategy. However, I know that, when you’re not familiar with it, the branding process can feel overwhelming. Even the phrase “branding process” may sound incredibly abstract and vague. The good news is that it actually doesn’t have to be super complicated if […]

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The
journal

featured musings

    As a brand strategist, I love to ask my clients what their “why” is in their business. This question may sound cheesy or obvious, but your answer is actually crucial to developing your brand. In fact, your whole brand is born out of knowing your “why.”  Finding your “why” in your business is […]

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