The
journal

featured musings

    Whether you’re diving into the branding process for the first time or rebranding a more established business; creating your brand aesthetic is an essential first step in the process. This is the step that will ensure that you build a brand that truly represents you and your purpose behind your business.  What is […]

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The
journal

featured musings

One of the most common questions people ask me is, “How do I know when I should rebrand?”  What is rebranding? Rebranding is more than just coming up with a new logo or redesigning a website.  This is one of my favorite explanations on what rebranding is: “Rebranding activities must have the purpose of changing […]

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The
journal

featured musings

    I’ve found that many people tend to think of a company’s brand as simply its logo or signature catchphrase. However, there’s much more to a brand than that. A logo on its own is like skin without bones: there’s nothing to sustain it.  Your brand is actually about communicating the core of who you […]

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