The
journal

featured musings

    Rebranding your business might just be one of the best decisions you could ever make. With the right rebrand checklist to help you pivot, you could dramatically improve your brand awareness, drive sales, and increase revenue. World-class brands such as Airbnb, Mastercard, and Dropbox have proven the power of a brand touch-up! Whether […]

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The
journal

featured musings

    Whether you’re diving into the branding process for the first time or rebranding a more established business; creating your brand aesthetic is an essential first step in the process. This is the step that will ensure that you build a brand that truly represents you and your purpose behind your business.  What is […]

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The
journal

featured musings

    As a brand strategist, I’ve had many conversations over the years with clients who weren’t really sure what branding even is and why it’s needed. With so many differing ideas out there about how to run your business, it may feel difficult or confusing to know what to believe when it comes to […]

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The
journal

featured musings

    Branding trends changed a lot throughout the last decade, especially as technological growth exploded. Rather than getting lost reminiscing about the past decade, I want to focus on the present and the future of branding and brand strategy. It’s time to get grounded, to create solid brands and businesses that are built to […]

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The
journal

featured musings

I’m so excited to introduce you to a new rebrand that we have just launched, Carbon & Co! Rachel of Carbon & Co. was such a special and fun client to work with because we went to college together! We have seen each other’s business’ start and grow and in turn have been able to […]

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The
journal

featured musings

    As a brand strategist, I love to ask my clients what their “why” is in their business. This question may sound cheesy or obvious, but your answer is actually crucial to developing your brand. In fact, your whole brand is born out of knowing your “why.”  Finding your “why” in your business is […]

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The
journal

featured musings

Have you decided your business needs a rebrand, but you aren’t sure what the next step is? Have you figured out how much you should invest in your rebrand? If not, this blog post is for you! There’s no right answer on how much to spend on a rebrand The short answer is there’s no […]

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The
journal

featured musings

One of the most common questions people ask me is, “How do I know when I should rebrand?”  What is rebranding? Rebranding is more than just coming up with a new logo or redesigning a website.  This is one of my favorite explanations on what rebranding is: “Rebranding activities must have the purpose of changing […]

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The
journal

featured musings

    Meet Nikki I am so excited to introduce you to the lovely Nikki Santerre. Nikki is a medium format film photographer that specializes in marriage and motherhood. She is based in Richmond, VA but works all over the world with her clients. Our journey together has been a long and sweet one. We […]

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